Principles of Marketing (14th Edition) by Kotler, Philip; Armstrong, Gary

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This Week news

Trump's Senate impeachment trial will start the week of Feb. 8, Schumer says January 22, 2021
Schumer said the Senate will have a couple of weeks to work on filling out President Biden's Cabinet before Trump's impeachment trial starts.
Still no stimulus check? Biden executive order aims to speed up payments for 8 million people January 22, 2021
Millions have been shut out of receiving $1,200 or $600 checks because their information is not on file. Biden wants the Treasury Department to fix that.
Apple and Tesla earnings, along with the Fed and GDP will drive markets in the week ahead January 22, 2021
Stimulus euphoria may be waning, but Investors have plenty to focus on in the week ahead, including a blast of earnings and a Fed meeting.
New York state is running 1,000 genome tests per week to look for new Covid variants January 22, 2021
New York is running about 1,000 genome tests per week to look for new, more infectious Covid variants, the state's chief physician, Howard Zucker, said Friday.
Pfizer says its Covid vaccine trial for kids ages 12 to 15 is fully enrolled January 22, 2021
Pfizer's Covid-19 vaccine is authorized for people age 16 and older. The company's trial in kids 12-15 is now fully enrolled, a key step for use in kids.
Tesla posts several job openings for Semi truck production lines in Nevada January 22, 2021
Tesla announced the Semi in November 2017, but the project has been delayed several times.
Democrats to target IRS in probe of tax-exempt pro-Trump groups that organized rally before Capitol riot January 22, 2021
Senate Democrats take aim at the IRS in a probe of dark money groups involved with the rally leading up to the deadly Capitol riot.
Bitcoin bounces after drop from all-time highs: Four market analysts on what they’re watching January 22, 2021
Bitcoin bounced on Friday, though ended the week nearly 6% lower. Here's what experts are watching now.
Microsoft President Brad Smith explains how political contributions really work January 22, 2021
Brad Smith said because Microsoft has contributed to campaigns, representatives can attend events, and that can result in a willingness to work with Microsoft.
NBC Sports Network will shut down in 2021 and sports rights will move to USA Network January 22, 2021
The sports network, which was rebranded in 2011, will move its NHL, NASCAR and Premier League rights to USA Network.

Luxury Promotion

Valentino introduces branded version of card game January 22, 2021
Italian fashion label Valentino is looking to woo a younger audience with a new version of a card game.
Rosewood launches new wellness retreats worldwide January 21, 2021
Hospitality group Rosewood Hotels & Resorts has unveiled a new wellness retreat idea designed to enhance one’s ability to recover from life’s adversities.
Mytheresa debuts on NYSE January 21, 2021
Online retailer Mytheresa is celebrating its debut as a publicly traded company on the New York Stock Exchange after announcing the final pricing of its initial public offering (IPO) of 15,647,059 American Depositary Shares (ADS) at $26.00 per share.
Building trust, leveraging tech key in luxury real estate marketing January 21, 2021
NEW YORK — Building authentic relationships and digital targeting are key to successfully marketing to high-net-worth individuals within the luxury real estate sector.
Wall Street sees record highs on Inauguration Day January 20, 2021
All three United States stock markets closed at record highs on Jan. 20, following the inauguration of Joseph R. Biden as the country’s 46th president.
Audi introduces virtual workspaces to transform internal interactions January 20, 2021
German automaker Audi has launched a virtual space to enable employees to learn and work in a digital setting during the ongoing COVID-19 pandemic.
Burberry achieves strong digital growth as store closures linger January 20, 2021
British fashion label Burberry experienced strong sales growth in mainland China during the third quarter of its fiscal year, both in-store and online, as it continued to face challenges amid the COVID-19 pandemic.
Richemont sees sales gains in Q3, boosted by ecommerce, China January 20, 2021
Swiss luxury group Richemont saw double-digit growth in online sales, as its recovery continued into the third quarter of its fiscal year.
Automakers ditch subscription services as market evolves January 20, 2021
More luxury automakers are moving away from elevated subscription services after failing to gain traction among consumers.
Marriott continues rapid growth in Asia January 19, 2021
Hotel group Marriott International is expanding its hospitality portfolio with 100 new properties expected to open in the Asia Pacific region this year, including luxury hotels.

Latests Europe News

Five million in the U.K. have gotten a vaccine and officials hint the variant may be more deadly, though it’s too soon to tell. January 23, 2021
The vaccination figure amounts to 8 percent of the population, in a country where it could take months to control the spread of the more transmissible variant.
New Virus Variant May Be Somewhat Deadlier, U.K. Warns January 22, 2021
The evidence on the fatality rate is worrisome but not yet solid, scientists said. It contrasts with news that Britain is vaccinating its people at a promising pace.
Russia Scrambles to Keep Young People Away From Navalny Protests January 22, 2021
Schools have scheduled exams and officials asked families to engage in nonpolitical activities like walks in the woods in an effort to keep young people away from demonstrations set for Saturday.
Mesut Özil's Long Goodbye January 22, 2021
As he trades exile at Arsenal for a new start at Fenerbahce, Özil should be measured by what he brought to London, not what he didn’t.
Lubomir Kavalek, Czech Who Became U.S. Chess Champion, Dies at 77 January 22, 2021
One of the first and most elite chess players to flee the Soviet bloc for the West, he was among the best players in the world for many years.
Kremlin Welcomes Biden’s Offer to Extend Nuclear Treaty January 22, 2021
The response from Moscow suggests that Russia will engage in talks to continue a disarmament pact, despite the new U.S. administration’s pledge to take a harder line on other issues.
Smugglers Get Long Prison Terms in U.K. for Their Roles in Killing 39 Migrants January 22, 2021
The migrants had paid thousands of dollars to try to reach a better life abroad. Instead, they suffered an excruciating death, suffocating in an airtight container.
The Coronavirus Kills Mink. They May Get a Vaccine. January 22, 2021
The pandemic has been a powerful reminder that there is no clear barrier between viruses affecting animals and people.