Snapchat is rolling out new features designed to make the app more useful and fun. The biggest change means you’ll be able to view Snaps for as long as you want to, assuming the sender has opted in. Don’t worry though, as Snaps will still disappear when the recipient has had enough. The fundamental element of Snapchat has always been the ephemeral nature of the photos sent using the app. This is the feature that enabled Snapchat to grow as popular as it now is, and the feature that countless other apps have now copied. However, that ephemerality is evolving….
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